Braintree European merchants ready to accept UnionPay to tap Chinese shoppers
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Braintree merchants in most European countries will be able to accept UnionPay through Braintree’s SDK helping them to tap Chinese shoppers buying from overseas.
According to research data from PayPal & IPSOS, China is the top export market for UK businesses, with an estimated 21.9 million online cross-border shoppers buying from the UK, the rise of China’s middle class is one of the most important economic stories of our time.
35% of Chinese online shoppers shopped cross-border in 2015 and the volume is growing year on year. International retail is expected to be worth GBP 28 billion to the UK by 2020.
Source: THE PAYPERS